Edge Socials

For years, Microsoft Edge had been the internet’s punching bag. Our competitors had steadily taken over the conversation along with the market share and we were a browser left with nothing to lose.

So we decided to be ourselves on TikTok, Instagram, YouTube and X. And it paid off.

We embraced our cringe, we ragebaited the competition, we punched back against the haters, we got on trends faster than anyone else and we even made full-blown brainrot in record time.

Our fans jumped to our defense across the internet, which led to some viral community moments and fyp drama. All of it helped Microsoft Edge own its place in culture. And maybe also become someone’s default browser.