ITC Classmate - Be The First You: Few can claim their name is literally in their work, but my first script allowed me that honor as a line of dialogue. You can hear a kid say my name in the main film here. And this is the one that was recently reshared out-of-the-blue by Indian social media 9 years after first coming out.

StarHub Small Business Day: Singapore’s National Day is a time of national pride and sappy ad campaigns. But the pandemic meant no parades for the 56th year. And no parades meant local businesses suffer. So, we spent our entire marketing budget supporting those who needed it instead. We shot films for them (1/2/3), made an Advent Calendar and a Lunar New Year Marketverse throughout the year, eventually nudging the government into launching the Small Business Recovery Grant (SBRG).

Shell Outriders: Motorcycle lubricants isn’t something creatives generally want to touch. But we turned a marketing campaign into an entire support system for bikers who do good around Asia. Real people who make a real difference. You can watch the stories we found deep in the forests of Indonesia and the streets of Vietnam.

Kites of Hope: The proudest ideas for me are the ones where the results aren’t just connected to marketing. We had a simple idea to turn a local spring festival into a means to find missing children, and we ended up reuniting 3 kids with their families.