#SorryNotSorry

Client: KFC | 2022 | Role: ASSOCIATE Creative Director

When KFC wanted to introduce the Cheesy Zinger Double Down, we knew it had be talked about like never before. A burger that’s unapologetic enough to swap bread for chicken deserved a campaign to match.

So we leaned into the meat… hard. Sorry diets, sorry veggies, sorry new bootcamps, KFC’s meatiest burger ever is back to ruin it all.

Celebrating all meat and no buns with zero apologies.

Whisper Touch The Pickle

TinyMOS Kickstarter

KFC TikTok Zinger