TikTok Zinger
Client: KFC | 2022 | Role: Creative DirectorTikTok is a brutal place. It takes a few muscles and a split second to get ignored by an entire generation, especially if they already don’t care much about your brand. Which is a very real problem for KFC in Singapore. To launch the new Zinger, KFC had to do something different. No dances, no trendjacks, no ‘sponsored’ posts were going to work.
So we decided to let Singapore believe that they were the ones who came up with our latest recipe instead.
It started by partnering with Zaki Hussein and a series of irreverent TikTokers to share ‘their own take’ to upgrade the iconic Zinger with their followers.
*spoiler alert* We gave them the recipe.
When the people started craving it, we answered their culinary prayers and so…
the Zhng Zinger was 'born'
🍔
the Zhng Zinger was 'born' 🍔
'zhng’ means upgraded in SinglishWe then got everyone who wanted the Zinger to make ads for it, with some stickers to help.
